PRIVACY POLICY of
Sime Darby Motor Services Limited

• 1.2.1visit our websites or online stores;
• 1.2.2use our mobile applications;
• 1.2.3drive your vehicle and use features provided with your vehicle, conduct test-drive of our vehicles;
• 1.2.4join our membership and loyalty programs;
• 1.2.5contact our showrooms, service centres, or engage with our customer service, or any other time you contact us or attend our showrooms and service centres for products, services (include car-testing) and test drives; and
• 1.2.6any other time when we collect and process your Data.

Information that you provide us

• 2.4.1When you use or purchase products and services from us, we may collect your Data such as gender, name, age group, phone number, email and/or postal address, identity card number, your credit or debit card information and billing information, including name of cardholder, card number, expiry date and billing address, and we may also store information related to your purchase such as order information including without limitation to the order agreement, trade-in information, pre-delivery information, nature and scope of the services required and other documentation required for your order;
• 2.4.2When you conduct test drives of our vehicles, we may need to collect additional Data from you such as your driver's licence or government identification;
• 2.4.3Some of our services require you to create an account, we may ask you to provide Data such as your name, contact details, age, month of birth, gender, identity card number, interests, account and newsletter preferences, purchase details, place of purchase, product registration;
• 2.4.4When you contact our customer services for assistance, via email, telephone, messaging service (e.g. WhatsApp), live chat, in-person or otherwise, we may record and keep information about the call, including your name, phone number, email address, enquiry details, and the reason why you contacted us, for the purposes of monitoring the quality of our customer service and responding to your request;
• 2.4.5When you participate in one of our prize draws or competitions, we may collect information such as your gender, name, contact details, email address, age, and submitted materials; and
• 2.4.6When you visit us at a public event, such as our shows, exhibitions, seminars, workshops, or participate in one of our redemption activities, we may collect your contact details, survey information, interests, age, gender, demographic information, redemption activity information.

Information from or about your vehicle (if applicable)

• 2.5.1Vehicle type, including year, make, model, vehicle identification number and configuration;
• 2.5.2Vehicle data, including information regarding the performance, functionality, maintenance and operation of your vehicle;
• 2.5.3Vehicle technical data (e.g. service information concerning wear of parts, vehicle status information such as check-control notifications, battery-charge status);
• 2.5.4Location data of your vehicle when your vehicle requires assistance or servicing; and
• 2.5.5Diagnostics information, for the purposes of identifying and troubleshooting problems with your vehicle including software or connectivity issues.

Information we may collect automatically when you visit our websites or apps

• 3.1.1Application, administration, continuation and termination of the use of our products or services, including the provision of updates on warranty and maintenance information on your vehicle;
• 3.1.2Processing billing and payment, maintaining a credit history, determining amounts outstanding and where necessary, collection of outstanding payments;
• 3.1.3Making available to and providing with you features provided with your vehicle;
• 3.1.4Considering or fulfilling requests or applications of any nature submitted by you, whether online, over the phone or through other channels;
• 3.1.5Handling and following up service calls, enquiries and complaints;
• 3.1.6Verification of your identity, including for the purposes of vehicle registration, insurance registration, and for test drives of our vehicles;
• 3.1.7Administering contests, sweepstakes, draws and other promotional offers conducted by us, including disclosing the winners of any such contests;
• 3.1.8Execution and enforcement of any agreement entered into between you and SDMSV;
• 3.1.9Updating and enhancing our records;
• 3.1.10With your consent (see section 4 on Direct Marketing below), conduct direct marketing including but not limited to promoting, marketing or selling of our vehicles and related products and/or services and contacting you directly to inform you of new services or opportunities;
• 3.1.11Conducting surveys and research, statistical analysis and behavioural analysis, to enable us to better understand the demographics and preferences of our customers and provide products/services better tailored to your needs;
• 3.1.12Conducting customer profiling and analytics of your purchasing preferences;
• 3.1.13Meeting our legal obligations and making required disclosures to any governmental, legal or regulatory authority within or outside of Hong Kong in accordance to any legal requirements which apply to us;
• 3.1.14Complying with any recall notices or directives issued by the manufacturer or the Transport Department of Hong Kong;
• 3.1.15Investigation and settlement of claims and disputes, defending and/or protecting the rights or property of SDMSV, our affiliates within the Sime Motor Group, our customers and users, and ensuring the safety of SDMSV, our affiliates, our customers and users;
• 3.1.16Compliance with any obligations, requirements, policies, procedures, measures or arrangements for sharing data and information within the Sime Motor Group, our affiliates and/or any other use of data and information in accordance with any group-wide programmes for compliance with sanctions or prevention or detection of money laundering, terrorist financing or other unlawful activities or actions adverse to our interests and the Sime Motor Group; and
• 3.1.17Any other purposes relating to any of the above.

• 4.2.1use your contact information (including name, phone number, email and/or postal address) for direct marketing purposes;
• 4.2.2conduct direct marketing (including but not limited to calling and sending newsletters and SMS) in relation to the following products, services and promotional events of SDMSV, Sime Motor Group, and brands owned by Sime Motor Group (including but not limited to BMW, MINI, Rolls Royce, Peugeot, Suzuki, Mitsubishi, Xpeng, Fuso, JAC, Denso, Sime Darby Managing Agency (Hong Kong) Limited, Sime Darby Insurance Brokers (Hong Kong) Limited, Sime SD Charging), etc. and our selected business partners with whom we may collaborate from time to time:
  • • (i)New or used cars;
    • (ii)Car valuation services;
    • (iii)Car launches, test drives, designated customer gatherings and related lifestyle events;
    • (iv)Financing and insurance services;
    • (v)Features and functions of your vehicle which are currently available and will be available in the future (if any);
    • (vi)Events, contests, sweepstakes, programs and promotions;
    • (vii)Discounts, loyalty, privilege, co-branding and gifts;
    • (viii)Holiday and birthday greetings; and
    • (ix)Updates on warranty and maintenance information and aftersales programmes and purchases.

    The above products, services and promotional events may be provided by us, our affiliates or our joint promotion collaborators.

• 5.1.1Other companies (including branch offices, subsidiaries, holding companies, associated companies or affiliates) within the Sime Motor Group and its affiliates;
• 5.1.2Governmental, legal or regulatory departments or authorities;
• 5.1.3Where you use the aftersales and support services to be provided by SDMSV, we may transfer your vehicle's technical data, and the name and email address provided by the vehicle owner and/or users to the manufacturer of your vehicle and the designated service providers of SDMSV and/or the manufacturer of your vehicle for such purposes;
• 5.1.4Any agent, contractor or third party service providers who provide services to us, including but not limited to administrative, accounting, call centre, customer service, data hosting, data processing, legal, logistics and distribution, financial, debt collection, surveys, payment, telecommunications, regulatory compliance, advertising, marketing and research, website, and other professional services;
• 5.1.5Insurance companies for the application of car insurance and related insurances;
• 5.1.6Credit information or financial service companies for the application of financial services;
• 5.1.7A third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation;
• 5.1.8Any of our actual or proposed assignees or transferees of our rights during our, or the Sime Motor Group's re-construction, re-organization or other similar situations; and
• 5.1.9Any person or authority to whom we are under an obligation to make disclosure under the requirement of any law, regulations, rules, codes of practice or guidelines binding on or applicable to us or any affiliate within the Sime Motor Group.

• 8.1.1Recognize you whenever you visit this website;
• 8.1.2Obtain information about your preferences, viewing and browsing behaviour, online movements and use of the Internet;
• 8.1.3Keep track of the items stored in your shopping basket and take you through the checkout process;
• 8.1.4Carry out research and statistical analysis to help improve our services and to help us better understand our visitor and customer requirements and interests;
• 8.1.5Target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalised to your interests;
• 8.1.6Make your online experience more efficient and enjoyable; and
• 8.1.7Enable tighter security.